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TÜBİAD International Project Development and Research Association
Asia · Europe · Middle East · Africa

P05 International cooperation and trade

International Market Access and Business Development Programme

To strengthen local businesses' capacity to enter international markets by developing market knowledge, institutional capacity and opportunities to meet suitable business partners.

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Overview

The need addressed

Entering international markets requires the right choice of market, adaptation of products and services, professional presentation, delivery capacity and consistent follow-up after meetings.

TÜBİAD's role

Coordinates business assessment, market research and institutional meetings; supports the market entry process together with relevant subject-matter experts.

Who it is for
SMEs seeking to explore international cooperation and opportunities in international markets

Work plan

Three work packages

Each project within the programme is designed around the following work packages; the people responsible for each work package and its delivery dates are set out in the project file.

  1. Work package 1

    Business capacity

    Product and service capacity, quality certification, delivery capability, digital visibility and the need for foreign-language presentation materials are assessed.

  2. Work package 2

    Market and partner selection

    Demand, competition, sales channels and market entry requirements are researched. Suitable institutions and potential business partners are identified.

  3. Work package 3

    Meetings and commercial follow-up

    Meeting files are prepared; product presentations, quotations, feedback and next steps are followed up together with the business's responsible staff.

Deliverables

The programme's concrete outputs

  • Business capacity assessment and development list
  • Target market and channel assessment file
  • Corporate profile and meeting file
  • Post-meeting quotation and follow-up records

Indicators

What do we monitor?

  • Completion of capacity requirements
  • Qualified meetings leading to concrete next steps
  • Progress in quotations and cooperation reported by the business

Numerical targets for the indicators are set together with the scope and baseline measurement of each project.

Continuity and sustainability

Market feedback is fed into the business's decisions on product, presentation and capacity development; responsibility for follow-up is assigned within the business.

Programme management

Who is responsible for what?

The programme is run within TÜBİAD's decision-making and reporting framework. Roles and resources are defined in writing for each project.

Decision and approval Board of Directors

Approves project decisions and the budget; reviews the programme as part of portfolio reviews.

Programme coordination Business Community and International Trade Directorate

To strengthen the competitiveness of businesses and support their access to international markets.

Design and resources Project Development and Funding Programmes Directorate

Manages the project file, the resource plan and support calls together with the programme's coordinating directorate.

Monitoring and reporting General Secretariat

Tracks the timetable, decision records and periodic reports, and presents progress to the Board of Directors.

Cooperating directorates
  1. 1Needs identification
  2. 2Preliminary assessment
  3. 3Project design
  4. 4Approval
  5. 5Implementation
  6. 6Closure
  7. 7Dissemination

Explore the project life cycle

Participation

How can you contribute to this programme?

The business community, associations, foundations, universities, ministries and public institutions can take part in the programme with their own expertise and capacity. Contributions can be defined as expert time, technical capacity, field access, a venue or financial support.

  • Sector and market expertise
  • Business participation
  • International institutional cooperation

Apply to take part in the programme

Your application is assessed by the Business Community and International Trade Directorate, and an initial meeting is held with your institution.

Participation application Request support for your institution's project

Related programmes

Programmes that work together